Smart and unprecedented website for the automotive segment. Each customer had their own page with a high level of customization, a virtual garage with the image of your car, review reminders, promotions and campaigns targeted to each profile.
A structure that allowed, for example, the owner to extend Fidélité’s benefits, access the manuals and create a history of the car, including informing its sale. The website also allowed the redemption of benefits of the program through the issuance of digital vouchers and the connection with Facebook, to enrich the Citroën database.
Serviceswebsite, e-mails and digital marketing campaigns Year2015
