Cyrela is the largest homebuilder and real estate company by revenue and market value in Brazil. Considered one of the most solid of the civil construction sector.
This project consist in created an benefit club with playful campaigns to improve and motivated the sales team. An incentive platform capable of strengthening employees relationships with Cyrela. Each sales team was represented by a soccer team, where through challenges and competitions could meet unforgettable awards.
ServicesPlayful campaign, web rescue platform, catalogs, events, videos and print media.Year2009
